Positioning boutique consulting firms as the
Is your firm positioned for growth?
Your positioining needs to de-risk the buying decision for your ideal clients, because with more choice in the market (AI, fractional CXOs, offshore resources, etc.) the risk of choosing the wrong partner has increased exponentially. That risk has increased both for the individuals making the decisions, and for the organizations they work for.
Take the Positioning Risk Assessment to uncover hidden issues making your firm a risky choice for your ideal clients.
- Fast to complete
- Absolutely free
- Instant results
Benchmarking Positioning Effectiveness.
5 categories, 20 questions & 5 minutes. That’s all we need to identify positioning gaps that are making your firm a risky bet for your ideal clients and stalling your growth.
Ideal Client Profile (ICP)
If you haven't taken the time to clearly define your ideal client, you are likely positioned too broadly, your messaging is too generic, and prospective clients aren't sure if you are the right choice for them.
Intellectual Property (IP)
Without unique frameworks and methodologies to provide context for your messaging and services, your ideal clients are likely questioning what exactly you do, and skeptical about whether you can actually help them.
Segmentation
Unless you have defined unique segments within your ICP, you likely can't effectively target the people who are most likely to see you as the lowest-risk choice and buy from you.
Delivery & Operations
If your delivery and operationd don't clearly tie into and deliver the value of your IP, your clients will likely be left with some buyer's remorse, causing higher than necessary client. attrition, and putting more stress on marketing and sales.
Marketing and Sales
If your marketing and sales aren't focused on evangelizing your IP and addressing your ideal buyers' perceived risk, you are likely to see major inefficiencies in your go-to-market activities, and minimal impact on ideal client acquisition.
Stop being the best-kept secret for your existing clients.
Positioining your firm as the lowest-risk choice will attract more best-fit clients, decrease sales cycles, and turn your firm into a sellable asset when you are ready to exit.
Take the Positioning Risk Assessment to uncover hidden issues making your firm a risky choice for your ideal clients.
We know our stuff.
We have expertise in the consulting and advisory space, having helped boutique firms of all kinds.
In only a few short minutes, Mike delivered the actionable tips I needed to take to reach my business goals. No one has ever so efficiently delivered such clarity. For any Founder who is caught up in the day-to-day and distracted with trying to juggle so many aspects of the business, talk to Mike ASAP. He'll get your priorities straight.
Megan Ferguson
CEO, Backcourt Marketing
Huge shoutout to Mike for what he is doing here. I wish I had met him 10 years ago while building my first consulting firm. Given most firms are structured like my first one, this can create a ton of insight for owners/leaders.
Casey Winans
Founder and CEO, Fullstride
Mike really opened my eyes to the concept of 'de-risking' my offerings to prospective clients. It's an interesting way to differentiate yourself from competing offers. He's great at giving examples and coming up with ideas, even when he isn't as familiar with the particular industry. I highly recommend.
Kara Jensen
President, Be Outdoors Arizona
What are you waiting for?
Identify any positioning issues that are causing your ideal clients to see you as a risky bet.
